If you are walking around the streets of Accra, you will immediately notice that you are surrounded by Toyota braded vehicles. Toyota is the most popular brand in Ghana and by far it dominates the car markets in the country. The core reasons for the dominance of Toyota in the market are the easily availability and cheap price of spare parts as well as the availability of garages that handle minor servicing and maintenance, paint as well as heavy maintenance of those vehicles.
Recently, the models Toyota Corolla and Nissan Sunny are the most widely wanted in the market. Models such as Toyota Altezza and Toyota Matrix are very popular due to their lower price and low fuel consumption; their small size also makes them easy for parking. But the challenger Suzuki is not to far from Toyota in this market with the Swift.
Land Cruiser, Surf, Harrier and Hilux are among the top popular higher cost Toyota brands in Accra and they are the most popular in the 4 wheel drive market
Brands such as Suzuki, Nissan, Mercedes, Hyundai, Lexus etc. also have significant share in the market. However, due to their expensive price, high price of spare parts, uneasy access to garages of some of these brands, relatively higher fuel consumption, re-sale value, etc. they are less popular.
In recent years, many people are now turning into buying Vans and once again, the most popular is Toyota with the Probox.
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